Creating big IMPACT for small businesses

Create an impactful website that generates an abundance of leads and sales without the usual content collection headache

The IMPACT Method

Identify the USP/target audience/CTA

Standing out from the crowd and highlighting what makes your business unique is essential online. After an initial video consultation with Hannah, we will have everything we need to position your business perfectly in the marketplace and create a compelling call to action that will turn your website visitors into customers.

Map the content structure

Proper content structure is essential for building solid SEO foundations, keeping readers engaged, and ensuring that all five things your audience needs to see before they buy are covered.  That’s why Hannah will personally work on structuring your website copy before moving to the next phase.

Partner with the best writers

Copywriters are human beings with different skill sets, experience and knowledge. Some will be experts in writing copy for solicitors or accountants, and others will have experience writing for various other industries. Our team of hand-picked writers are fully trained in the IMPACT method, speak English as their first language, and are perfectly suited to every project assigned. We really do bring the best minds in business together to work on your website. This step is pivotal.

Amplify the message

Your message contains everything you must communicate to your audience in order for them to buy from you. Once Hannah has worked with you to create a compelling message in step one, she will amplify it throughout your entire website.

Communicate with the client

Good communication throughout the project is essential and forms the foundation to delivering high-quality copy. We are still a very small team of trusted partners. Integrity, building relationships, good communication, and working to a slick process are fundamental to how we operate here at Gibson Copy. 

Tidy with proofreading

Proofreading is a niche skill set that must be undertaken by a qualified professional. Gibson Copy work with qualified English-language experts to ensure that your copy is error-free. This final step is crucial in order to maintain brand authority and also to keep Google happy!