A proven process for big IMPACT

You're a clever company with big dreams — now you have a copywriting team to help you achieve them.

The  IMPACT  Method

Identify the USP/target audience/CTA

Standing out from the crowd and highlighting what makes your company unique is essential online. After an initial video consultation with Hannah, we will have everything we need to position your business perfectly. Plus, we'll create a compelling call to action that will turn your website visitors into loyal and devoted customers.

Map the content structure

Proper content structure is crucial for building solid SEO foundations, keeping readers engaged, and ensuring that all five things your audience needs to see before they buy are covered.  That’s why we work on wireframing your website copy before moving to the next phase.

Pick the right copywriting frameworks

You might know some copywriting frameworks. Attention, Interest, Desire, Action (AIDA), Problem, Agitate, Solution (PAS), Desire, Obstacle, Solution (DOS), Before, After, Bridge (BAB), Problem, Promise, Proof, Proposal (PPPP) the list is endless. So how do you know which to choose? It's easy; we do that for you during our extensive research phase. 

Amplify the brand message

Your brand message contains everything you must communicate to your audience in order for them to buy from you. We amplify this message so that your readers are desperate to work with you. It works for Gibson Copy, and our past clients all agree this is where the magic happens! 

Clear communication with the client

Good communication throughout the project forms the foundation for delivering high-quality copy. We are still a very small team. Integrity, building relationships, good communication, and working to a super-efficient process are fundamental to how we operate.  

Tidy with professional proofreading

Proofreading is a niche skill set that must be undertaken by a qualified professional. Gibson Copy work with qualified English-language experts to ensure that your copy is error-free. This final step is crucial in order to maintain brand authority and keep Google happy!