Create an impactful website that generates leads and sales without the usual content stress and headache.
Poor-quality content is the leading cause of high website bounce rate and low conversions, yet copywriting is often left as an afterthought during the website creation process. We believe that it is the web designer’s responsibility to educate the client early on in the process to ensure that their goals are achieved. Gibson Copy is on a mission to bridge the gap between the web designer and client, so that together we can create powerful websites that deliver genuine results.
As a former web designer, Gibson Copy founder Hannah knows how stressful collecting quality content from clients can be. Receiving it in several documents, delayed, or not at all, you want to deliver an impactful website, but inadequate copy is holding you back. At Gibson Copy, our mission is to take away your content headache and replace it with a stress-free process and a website you’ll be proud to add to your portfolio.
It’s completely understandable that you don’t know what’s involved in writing high-converting website copy. Why would you? You’re busy working on other parts of your business and need help from a professional. At Gibson Copy, we take away your content headache and replace it with a website that delivers a genuine return on your business investment.
After leaving a career as a research scientist at Newcastle University in 2014,
Hannah retrained as a web designer, helping small businesses get a decent website at a
reasonable cost. Like many new business owners, she wanted to spend more time with her
young family and craved the freedom of self-employed life.
Her web design business took off very quickly, but she soon ran into her first obstacle — collecting quality content from her clients. For a number of years, Hannah wrote website content alongside web design. However, trying to wear all of the hats in her business only led to burnout.
In 2019, she decided to streamline and niche on website copywriting alone. She dropped all of the other services she was offering at the time and developed the IMPACT method — a unique process for quickly writing high-converting website copy. Her business exploded and in 2021, Hannah launched The Copy Lab — a safe place for fellow entrepreneurs to learn how to write lead-generating content using her EVIDENCE-based model.
Together, Hannah’s IMPACT method and the EVIDENCE-based model work beautifully to deliver impeccable-quality website content without the usual hassle associated with finding a copywriter.
If you would like to speak to Hannah about getting website copy for your business, book a 15-min FREE intro call now.