How to Increase Website Conversion Rate with Copywriting

Many website owners find themselves stuck in a writing rut…unsure how to use the power of words to convert visitors into loyal customers. If you're looking to break through this creative barrier, you've come to the right place.

As website owners and marketers, we all share a common goal — increasing conversions and driving sales. This comprehensive guide will explore proven copywriting strategies that enable industry leaders to achieve a high website conversion rate.

But first, what is website conversion rate?

Website Conversion Rate

The conversion rate of a website indicates the portion of site visitors who perform a specific action. This action converts them from visitors to leads or customers. Examples could include:

  • Making an enquiry
  • Scheduling a demo
  • Starting a trial
  • Making a purchase
  • Downloading an ebook
  • Getting a mobile app
  • Enrolling in a course

Great copy plays a significant role in this. Here are five key copywriting strategies for a high conversion rate in website:

How to Improve Website Conversion Rate

1. Know your audience and speak their language.

Effective communication starts with knowing who you're speaking to. Develop detailed user personas based on your ideal customers. Then, use data insights from your website to grasp their needs, pain points, and aspirations. 

Engage with your audience on social media platforms to know their preferences and language usage. Write with empathy, using a tone and vocabulary that resonates with your audience. 

  • Develop user personas.
  • Use data insights.
  • Engage with the audience on social media.
  • Write with empathy and authenticity.

2. Make the copy concise and compelling.

People nowadays have a short attention span. That’s why you should focus on clarity and conciseness. Avoid wordiness and unnecessary jargon. Trim excess words ruthlessly to deliver short yet impactful messages. Also, use a conversational tone to build connection and engagement.

  • Prioritise clarity and conciseness.
  • Trim excess words.
  • Use a conversational tone.

3. Optimise readability and accessibility.

Improve readability by breaking text into smaller sections with subheadings, bullet points, and concise paragraphs. Optimise for mobile users by ensuring your content is easy to read on smaller screens. Simplify language to reach a broader audience. Use AI tools to streamline the writing process.

4. Focus on benefits and clear CTAs.

Shift the focus of your copy from product features to customer benefits. Highlight the value proposition that your audience cares about. Write clear and compelling CTAs that prompt immediate action. 

Use action verbs and create urgency where applicable. Pay attention to microcopy, including CTAs and form fields, as these small details can significantly impact user experience and conversion rates.

  • Highlight customer benefits.
  • Craft clear and compelling CTAs.
  • Use action verbs and evoke urgency.
  • Optimise microcopy for user experience.

5. Continuously learn and adapt.

Stay updated on industry trends and best practices. Regularly analyse competitor strategies for inspiration. Maintain a file of effective copywriting examples to refine your own approach. 

Do not be afraid of experimentation. Test different copy variations to optimise conversion rates over time.

  • Stay updated on industry trends.
  • Analyse competitor strategies.
  • Maintain a file of effective copy.
  • Adopt experimentation and testing.


By implementing these five key strategies, you can elevate your copywriting game and drive a higher website conversion rate. Remember, effective copywriting is about connecting with your audience and compelling them to take action. Invest in refining your skills and adapting to changing trends to stay ahead in the digital landscape.

What’s Next?

Want to increase your website sales and conversions through the help of a copywriting professional? Drop Gibson Copy a message today, and let us help you grow your business.

SEO Copywriter at Gibson Copy

People Also Ask

How to calculate conversion rate for website?

Your conversion rate is the number of conversions divided by the total number of visitors to your website, multiplied by 100 to get a percentage.

What is a good conversion rate of a website?

The typical website conversion rate is between 2% and 5%. A good conversion rate for website is higher than 5%. Moreover, top brands in many sectors enjoy much better results than 5%.

What is website sales conversion rate?

Website sales conversion rate focuses specifically on the percentage of website visitors who complete a purchase. This metric is crucial for assessing the effectiveness of your website in generating revenue.

What is the average website sales conversion rate?

Average conversion rates are between 2.5% and 3%. Even if you are doing everything right, you can still expect to win the sale around 2-3% of the time. A 3% or above is a good website conversion rate for sales.