Now, when I speak to my copywriting clients, I ask questions that uncover the information I need to write copy that sells. In this post, I'm going to share the three big questions I ask, and give you some juicy tips for finding the answers.
If you're writing your own website content, read on to find out exactly what you need to know before you start.
Arguably the most important thing you need to understand before you start writing is who you're writing for. Getting the right tone and language is very important, but what's more important is understanding the problems your potential client faces.
If you want to write website content that strikes a chord with your reader, you need to know what makes them tick. But how can you know that if you don't understand who your audience is?
I know it can be difficult to pin down your target audience, especially if you're still in the mindset of selling all of the things to all of the people. But if you don't decide on who you're speaking to, your writing will not resonate with anyone.
Here are some questions to ask yourself:
Once you know the answers to these questions, you're well on your way to understanding who your target audience is - and therefore who you're speaking to.
We know how important it is to understand the aim of a website from a design and development perspective, but sometimes we forget, this is also the key to great website content.
If you want to write copy that achieves just about anything, you need to start with the end goal. What do you want your website to achieve? What's your number one goal?
Forget about all of the things you would like it to do and focus on one thing.
Do you want to:
You might want to do all of the above, but if you try to do too many things, your audience will get confused and not do anything!
It's possible to have more than one call to action (CTA) per website, but you need to be careful. It's a tricky balancing act, and you definitely need to stick to one CTA per page.
Once you have your CTA, your content should naturally lead your reader to follow this action.
You're a web designer creating amazing websites, but what makes you better than other web designers? Why should people choose to work with you?
This is all relevant. You can use your circumstances to connect with your audience, stand out and be proud. The things that make you unique are your selling point.
Once you have the answers to the questions above, you'll have just about everything you need to write amazing high-quality website content. Content that speaks to your reader and compels them to take action.
But it's not always easy to get clear on these things; you probably have lots of thoughts and ideas rushing around your head. Sometimes it can be helpful to speak to someone who has been through the process, someone to bounce ideas off.
That's why I offer one-to-one copy consultations via video call.
For more info email me at email@example.com